The 5S goals of digital marketing
The 5S of digital marketing are a simple framework to review and define the top-level goals of digital marketing in an organisation. They were defined by PR Smith in Chaffey, D. and Smith, P.R. (2017) Digital Marketing Excellence, Planning, Optimising and integrating digital marketing, 5th edn, Taylor & Francis. They were included in the first edition in 2001.
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