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The 7Ds of managing digital marketing

22/05/2022    admin   Digital Marketing

Simply put digital marketing, also called online marketing, is the application of digital media, data and technology integrated with traditional marketing communications to achieve marketing objectives. To understand how best to manage digital marketing in a business, it’s useful to scope out what digital marketing involves; which activities are required and how they relate to other marketing activities.

The 7Ds of digital marketing
The 7Ds of digital marketing including key digital marketing concepts and techniques (new)
Digital goals – reviewing what the business or brand is aiming to achieve through using digital marketing, considering how digital marketing can help the business compete better through considering new business and revenue models and investing more in digital transformation and always-on marketing in addition to campaign investments which will have SMART objectives.

Digital audiences – understanding online audience characteristics, behaviours and preferences in order to deliver more relevant content and experiences to different target segments aimed at increasing interactions and so meeting business goals within the competitive online marketplace.

Digital devices – our audiences interact with businesses using a combination of smartphones, tablets, desktop computers, TVs, gaming devices, smart assistants and other connected devices forming the Internet of Things (IoT).

Digital platforms – most interactions on these devices are through a browser or apps from the major ‘platforms’ or online services, that’s Facebook (and Instagram), Google (and YouTube), Twitter, LinkedIn, Apple, Amazon and Microsoft.

Digital media – different paid, owned and earned media communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks. Owned media also include the company websites and/or apps and content strategy

Digital data – the insight businesses collect about their audience profiles and their interactions with businesses which now needs to be protected by law in most countries

Digital technology – the marketing technology or martech that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns

(Nguồn: https://www.davechaffey.com/digital-marketing-definitions/what-is-digital-marketing/)

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