This is the meaning of the 5S:

• Sell – Grow sales. Includes direct online sales where products can be sold online and sales from offline channels influenced online. Achieved through wider distribution to customers you cannot readily service offline or perhaps through a wider product range than in-store, or lower prices compared to other channels.
• Serve – Add value. Achieved through giving customers extra benefits online or inform product development through online dialogue and feedback.
• Speak – Get closer to customers. Creating a two-way dialogue through conversation marketing, i.e. web interactions like forums and livechat and conducting online market research through formal surveys and informally monitoring conversations to learn about them.
• Save – Save costs. Achieved through online email communications, sales and service transactions to reduce staff, print and postage costs. Savings also accrue through ‘web self-service’ where customers answer queries through online content
• Sizzle – Extend the brand online. Achieved through providing new propositions, new offers and new experiences online including building communities

CÁC BÀI VIẾT KHÁC CÙNG CHUYÊN ĐỀ

The six pillars comprising digital marketing

A focus on each of these is important regardless of the size of business. The pillars help show that success in digital marketing isn't just about digital media and platforms, important as they are. Creating an effective digital experience, messaging and quality content to fuel your digital strategy are all vital too.

The 7Ds of managing digital marketing

Simply put digital marketing, also called online marketing, is the application of digital media, data and technology integrated with traditional marketing communications to achieve marketing objectives. To understand how best to manage digital marketing in a business, it’s useful to scope out what digital marketing involves; which activities are required and how they relate to other marketing activities.

SOSTAC® marketing planning model for digital marketing

PR Smith's SOSTAC® model, it's worth getting to know if you're involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it's easy to remember and it makes it easy to structure plans for different planning activities.